The Reflective part of our collective history.

We are in the throes of the reflection. Can’t you feel it? Remakes of movies, 70s, 80s, 90s cover bands, and anything else that can be sold as nostalgia – is being sold at an alarming rate. So are we done creating as a collective species? Have we imagined every 3D scenario worth imaging? Our Facebook profiles synthesize our lives in such a precise and border bound way, that we are able to meticulously reflect our inner lives in an accessible outer way. We are able to cast out our own approved reflection to the world. Comic book movies reflect how a director/producer/writer now see the comic book heroes of their youth, on the big screen, with relevant actors of our time, and planting topical thoughts on our current government/economy/media culture. It does feel that through technology and access to information, we’re at a point we’re we can take several steps back and really start to deconstruct our collective history. As if “pre-internet” was more about the pure act of creating in the dark, taking chances on style, music, and expression. Now we’re all able to pick and choose from the sea of media at our fingertips and assimilate exactly what we want into our current mode of living. It’s a refinement phase, where we realize that in a sense there’s nothing left to create, and we’re only interested in duplicating that which is most appealing to our own sensibilities.

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The podcast evolution also plays along with this idea of reflection and deconstruction. Comics deconstructing society and their own lives, sometimes up to 2-3 hours on a weekly basis. The listener is able to listen in on these comics own form of self-therapy and maybe gain some insight into their own lives. (Joe Rogan, Duncan Trussell, Danielle Bolelli, Marc Maron, and Chelsea Peretti are a few that come to mind.) It’s the moving away from scripted entertainment, towards less fabricated laughs, and more of “the real” as “the real” stands somewhat threatened in the light of computers making everything feel so fabricated and precise in our daily lives. Podcasts preserve “the real” as we assimilate more and more into the beginning stages of The Singularity. In my mind, The Singularity, which was first proposed by Ray Kurzweil, is all about bringing the world together as a collective government, economy, and media outlet. It feels quite threatening to some of us, because a large part of our psyche is still tribal and still bound to an older biblical sense of ownership over other humans and land. As resources become more finite and populations expand, this idea of nations living and dying off by themselves will become more apparent. You already see it with the paradigm of dictators being exposed and the idea of one ruler getting away with whatever they want, simply not being able to persist as the rampant availability of cameras/social media forces us as a collective to start figuring out what the collective rights/wrongs should be going forward.

This comes back to this generation being a more reflective generation. We’re really all going through thorough history lessons, in order that the rest of this century isn’t just some repetitive take on what came before. The internet has in a sense been created and excelled at such a fast rate, in order that enough people wake up to the damage that is already done or will continue to be done if at least personal changes are not made.

 

one word advertising and grabbing ears

Quick rant and why not.

It’s either 92.9 or 92.5 “the river” in boston. But it’s a new way of advertising that I’ve never really seen or heard before. I’m forced to listen to a lot of radio because my tape player is busted, so no more Ipod adaptation. Anyways get to the point.

Blue Man Group.

That’s it. Just the name of the act, the event, the show…Spoken by the on-air talent that announces a lot of upcoming shows, events, and station promotions. She isn’t actually a host of anything, it’s just a voice you can associate with the station.

This kind of falls in line with Blue Man Group, as they are quite the minimalists if you’ve ever seen one of their shows. But it got me to thinking about this short and to the point form of advertising. I think as a society we’re so programmed to just consciously tune out a 30 second spot, that the catchiness of “blue man group” which lasts all of 2 seconds is a new-old technique for our soundbyte- ADD- attention spans.

I can imagine TV commercials with 10 second spots. “Mcdonalds” in white letters with a black backdrop. No sound, flashing images, just one word for 10 seconds. Now I have a feeling that most people would be so caught off guard by this simple technique, that it would stick in their craw for days – much like the blue moon group ad has for me.

It’s like the advertising industry has maxed out and reverting back is the only way to hook people anymore. The Circle completes itself? Then adds another ring, spiraling again and again?